Today’s consumers are truly in the driver’s seat. Operating as part of a multi-channel, device-driven world, there are more touchpoints and channels that marketers must navigate than ever before.

In order to effectively target consumers, marketers must ensure each interaction is tailored and targeted to specific audience groups – or risk missing the opportunity …

Data is a double-edged sword. It is the key to unlocking innovation. It
has also become one of the biggest obstacles to business transformation and
customer experience excellence. This is due to the exponential growth of data
where it is siloed, scattered and probably even copied everywhere else. This is
data fragmentation taking place and results in the …