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Identity Resolution: the key to effective consumer-centric marketing

February 25, 2019 LiveRamp Attribution Identity Resolution people-based marketing Personalisation Segmentation Targeting

Today’s consumers are truly in the driver’s seat. Operating as part of a multi-channel, device-driven world, there are more touchpoints and channels that marketers must navigate than ever before.

In order to effectively target consumers, marketers must ensure each interaction is tailored and targeted to specific audience groups – or risk missing the opportunity …