
Why you should care about data onboarding
February 11, 2019
Attribution Data Onboarding people-based marketing
Data is a double-edged sword. It is the key to unlocking innovation. It
has also become one of the biggest obstacles to business transformation and
customer experience excellence. This is due to the exponential growth of data
where it is siloed, scattered and probably even copied everywhere else. This is
data fragmentation taking place and results in the …