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What is Closed-Loop Measurement?

May 15, 2019 LiveRamp Closed-Loop Measurement Data Onboarding Identity Resolution Measurement

Marketers must remain dynamic, adapting to the both the
changing needs of their customers and the changing nature of technology.

The benefit to this constant change is, with the development
of technology and the proliferation of data, digital marketers now have more
information at their fingertips than ever before, putting them in a great
position to draw insights …

Go full-speed ahead with people-based marketing

August 31, 2018 LiveRamp Closed-Loop Measurement Data Onboarding Identity Resolution people-based marketing Segmentation Targeting

In order to remain relevant and ensure the messages they’re communicating are reaching the right people, brands today need to adapt to the changing ways customers consume content by embracing different marketing tactics.

Take the automotive advertising industry, for example. For years, the way to reach existing and potential customers for parts and service promotion …