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Five Steps to effective A/B Testing

May 21, 2019 LiveRamp Data Onboarding Identity Resolution Measurement people-based marketing

A solid A/B testing program can help you to calculate true ROI and
drive significant business impact. But, are you doing it right?

A/B testing is a marketing experiment that involves splitting your
audience to test variations of your campaign to determine which variation
drives better results. Essentially, you target half of your audience with
marketing content A and …

What is Closed-Loop Measurement?

May 15, 2019 LiveRamp Closed-Loop Measurement Data Onboarding Identity Resolution Measurement

Marketers must remain dynamic, adapting to the both the
changing needs of their customers and the changing nature of technology.

The benefit to this constant change is, with the development
of technology and the proliferation of data, digital marketers now have more
information at their fingertips than ever before, putting them in a great
position to draw insights …

Three predictions for digital marketing in 2019

December 16, 2018 LiveRamp Data Onboarding Identity Resolution people-based marketing Targeting

The marketing ecosystem has evolved over this year especially with tighter global and local regulations such as GDPR, and the recent Australian Competition and Consumer Commission’s Digital Platforms Inquiry launching recommendations to reduce the market power of Internet giants. Amidst these changes, what remains unchanged is how marketers continue to create better customer experiences …

Introduction to data management platform

September 17, 2018 LiveRamp Data Onboarding Identity Resolution people-based marketing Segmentation Targeting

Digital media continues to redefine the landscape for marketers, brands and consumers alike. As these technologies continue to grow in complexity, collecting information that’s more personal and unique than ever. It has presented marketers with a wealth of opportunities to be more targeted.

User data today no longer refers to a group of key audience, …

Go full-speed ahead with people-based marketing

August 31, 2018 LiveRamp Closed-Loop Measurement Data Onboarding Identity Resolution people-based marketing Segmentation Targeting

In order to remain relevant and ensure the messages they’re communicating are reaching the right people, brands today need to adapt to the changing ways customers consume content by embracing different marketing tactics.

Take the automotive advertising industry, for example. For years, the way to reach existing and potential customers for parts and service promotion …