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Three predictions for digital marketing in 2019

December 16, 2018 LiveRamp Data Onboarding Identity Resolution people-based marketing Targeting

The marketing ecosystem has evolved over this year especially with tighter global and local regulations such as GDPR, and the recent Australian Competition and Consumer Commission’s Digital Platforms Inquiry launching recommendations to reduce the market power of Internet giants. Amidst these changes, what remains unchanged is how marketers continue to create better customer experiences …

Introduction to data management platform

September 17, 2018 LiveRamp Data Onboarding Identity Resolution people-based marketing Segmentation Targeting

Digital media continues to redefine the landscape for marketers, brands and consumers alike. As these technologies continue to grow in complexity, collecting information that’s more personal and unique than ever. It has presented marketers with a wealth of opportunities to be more targeted.

User data today no longer refers to a group of key audience, …

Go full-speed ahead with people-based marketing

August 31, 2018 LiveRamp Closed-Loop Measurement Data Onboarding Identity Resolution people-based marketing Segmentation Targeting

In order to remain relevant and ensure the messages they’re communicating are reaching the right people, brands today need to adapt to the changing ways customers consume content by embracing different marketing tactics.

Take the automotive advertising industry, for example. For years, the way to reach existing and potential customers for parts and service promotion …

Match rate and why it matters

August 7, 2018 LiveRamp Data Onboarding

Match rates come up in every evaluation of data onboarding service. Though there is no industry standard in calculating match rates, this number is critical to understand because it determines how much data can be activated and put into use in online marketing platforms.

Here are the two key points you should focus on when …