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How to enrich your Facebook campaigns with third-party data

March 11, 2019 LiveRamp Data Store Identity Resolution people-based marketing Personalisation Targeting

When implementing Facebook campaigns, marketers are often limited in their targeting choices by Facebook’s native targeting. This includes age, interests, relationship status and location. However, first-party data is often not enough to build a fully realised understanding of who your consumers are.

Third-party data, being data collected outside the platform, can enrich a campaign …

Partner Spotlight: 5 Questions with Factual JAPAC Managing Director Chris Pattinson

November 5, 2018 LiveRamp Data Store Partner Spotlight

For this post, we sat down with the JAPAC Managing Director of Factual, Chris Pattinson, to discuss the power of data-driven marketing and how it drives better performance. Factual is a LiveRamp partner; its data is available through the IdentityLink™ data store feature.

1. How is the data-driven ad landscape in Australia shaping up against counterparts …

How To Approach Data-Driven Marketing: Experian Partner Spotlight Q&A

October 23, 2018 LiveRamp Data Store Partner Spotlight

We recently interviewed Ben Moreau, director for strategy and innovation at Experian Asia Pacific to discuss the power of data-driven marketing and how it drives the effectiveness of a marketing campaign. Experian is a LiveRamp partner, its data is available through the IdentityLink™ Data Store feature.

1. Why do you think data-driven marketing is important?

If …

LiveRamp Australia New Partnership Roundup: Factual, Greater Data, and Eight Dragons Digital

October 17, 2018 Janice Lu Data Store Partner Announcement

Our strength is in our partnerships. Not only are we constantly adding new platforms, data providers, and publishers to our people-based marketing family, but we’re also deepening and evolving existing relationships to bring you new people-based solutions.

That’s why we’re excited to bring you a roundup of some of our newest partners and new features of our …

LiveRamp IdentityLink™ Data Store Runs Live in Asia Pacific – First in Australia and Japan

October 8, 2018 LiveRamp Data Store News & Updates

Today, LiveRamp launches IdentityLink™ Data Store in Asia Pacific. Australia and Japan are the first two markets to go live with the new feature, fuelling the company’s regional expansion strategy.

The IdentityLink™ Data Store is a newly-launched feature on the IdentityLink™ platform and is the gateway to any data you need with just one contract. It is …