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Partner Spotlight: 5 Questions with Factual JAPAC Managing Director Chris Pattinson

November 5, 2018 LiveRamp Data Store Partner Spotlight

For this post, we sat down with the JAPAC Managing Director of Factual, Chris Pattinson, to discuss the power of data-driven marketing and how it drives better performance. Factual is a LiveRamp partner; its data is available through the IdentityLink™ data store feature.

1. How is the data-driven ad landscape in Australia shaping up against counterparts …

How To Approach Data-Driven Marketing: Experian Partner Spotlight Q&A

October 23, 2018 LiveRamp Data Store Partner Spotlight

We recently interviewed Ben Moreau, director for strategy and innovation at Experian Asia Pacific to discuss the power of data-driven marketing and how it drives the effectiveness of a marketing campaign. Experian is a LiveRamp partner, its data is available through the IdentityLink™ Data Store feature.

1. Why do you think data-driven marketing is important?

If …