People-based measurement allows brands and marketers to use identity resolution to better understand their target audience and build truly customer-centric organisations.
If you’ve only used identity resolution for data onboarding purposes,
then extending its capabilities to people-based measurement is a logical next
step. At its core, the process of people-based measurement consists of
measuring the impact of …
The marketing landscape has rapidly transformed over recent
years with the introduction and popularisation of new channels, technologies
and data sources. Marketers must now adopt people-based marketing strategies to
operate across all of these new channels and touchpoints to ensure they’re
effectively communicating with their target consumers in the right way.
However, as marketers embrace this people-based approach, how …
With the launch of LiveRamp B2B, marketers now have access to a central hub to facilitate all of their data-driven B2B marketing needs. This hub offers solutions for targeting, measurement, analytics and personalisation, providing marketers with the tools required to maximise the impact of their campaigns.
According to a recent article by Marketing Magazine …
When implementing Facebook campaigns, marketers are often limited in their targeting choices by Facebook’s native targeting. This includes age, interests, relationship status and location. However, first-party data is often not enough to build a fully realised understanding of who your consumers are.
Third-party data, being data collected outside the platform, can enrich a campaign …
Today’s consumers are truly in the driver’s seat. Operating as part of a multi-channel, device-driven world, there are more touchpoints and channels that marketers must navigate than ever before.
In order to effectively target consumers, marketers must ensure each interaction is tailored and targeted to specific audience groups – or risk missing the opportunity …