LiveRamp Extends IdentityLink to B2B Marketers

March 22, 2019 LiveRamp Data Store, Measurement, News & Updates

With the launch of LiveRamp B2B, marketers now have access to a central hub to facilitate all of their data-driven B2B marketing needs. This hub offers solutions for targeting, measurement, analytics and personalisation, providing marketers with the tools required to maximise the impact of their campaigns.

According to a recent article by Marketing Magazine …

How to enrich your Facebook campaigns with third-party data

March 11, 2019 LiveRamp Data Store, Identity Resolution, people-based marketing, Personalisation, Targeting

When implementing Facebook campaigns, marketers are often limited in their targeting choices by Facebook’s native targeting. This includes age, interests, relationship status and location. However, first-party data is often not enough to build a fully realised understanding of who your consumers are.

Third-party data, being data collected outside the platform, can enrich a campaign …

Identity Resolution: the key to effective consumer-centric marketing

February 25, 2019 LiveRamp Attribution, Identity Resolution, people-based marketing, Personalisation, Segmentation, Targeting

Today’s consumers are truly in the driver’s seat. Operating as part of a multi-channel, device-driven world, there are more touchpoints and channels that marketers must navigate than ever before.

In order to effectively target consumers, marketers must ensure each interaction is tailored and targeted to specific audience groups – or risk missing the opportunity …

Why you should care about data onboarding

February 11, 2019 LiveRamp Attribution, Data Onboarding, people-based marketing

Data is a double-edged sword. It is the key to unlocking innovation. It
has also become one of the biggest obstacles to business transformation and
customer experience excellence. This is due to the exponential growth of data
where it is siloed, scattered and probably even copied everywhere else. This is
data fragmentation taking place and results in the …

Three data-driven marketing strategies this summer!

January 25, 2019 LiveRamp Identity Resolution, Measurement, people-based marketing, Personalisation

The Australian retail industry experienced some of the biggest disruption last year and the retail scene is only going to transform even further. With more global e-commerce players such as Amazon Prime launching in Australia mid-last year and the rise of sales events such as Prime Day, Afterpay Day and Click Frenzy, the retail …