Identity Resolution: the key to effective consumer-centric marketing

February 25, 2019 LiveRamp Attribution, Identity Resolution, people-based marketing, Personalisation, Segmentation, Targeting

Today’s consumers are truly in the driver’s seat. Operating as part of a multi-channel, device-driven world, there are more touchpoints and channels that marketers must navigate than ever before.

In order to effectively target consumers, marketers must ensure each interaction is tailored and targeted to specific audience groups – or risk missing the opportunity …

Why you should care about data onboarding

February 11, 2019 LiveRamp Attribution, Data Onboarding, people-based marketing

Data is a double-edged sword. It is the key to unlocking innovation. It
has also become one of the biggest obstacles to business transformation and
customer experience excellence. This is due to the exponential growth of data
where it is siloed, scattered and probably even copied everywhere else. This is
data fragmentation taking place and results in the …

Three data-driven marketing strategies this summer!

January 25, 2019 LiveRamp Identity Resolution, Measurement, people-based marketing, Personalisation

The Australian retail industry experienced some of the biggest disruption last year and the retail scene is only going to transform even further. With more global e-commerce players such as Amazon Prime launching in Australia mid-last year and the rise of sales events such as Prime Day, Afterpay Day and Click Frenzy, the retail …

Three predictions for digital marketing in 2019

December 16, 2018 LiveRamp Data Onboarding, Identity Resolution, people-based marketing, Targeting

The marketing ecosystem has evolved over this year especially with tighter global and local regulations such as GDPR, and the recent Australian Competition and Consumer Commission’s Digital Platforms Inquiry launching recommendations to reduce the market power of Internet giants. Amidst these changes, what remains unchanged is how marketers continue to create better customer experiences …

Innovative Ways to Use Data For Your Holiday Campaigns

November 15, 2018 LiveRamp Data Store

It’s no surprise that the holidays are a challenging time to earn the attention of consumers. What may not be as obvious is that you can use data to help you cut through the clutter and win shoppers’ all-important holiday dollars. Even though Black Friday is just around the corner, it’s never too late …