How To Approach Data-Driven Marketing: Experian Partner Spotlight Q&A

October 23, 2018 LiveRamp Data Store, Partner Spotlight

We recently interviewed Ben Moreau, director for strategy and innovation at Experian Asia Pacific to discuss the power of data-driven marketing and how it drives the effectiveness of a marketing campaign. Experian is a LiveRamp partner, its data is available through the IdentityLink™ Data Store feature.

1. Why do you think data-driven marketing is important?

If …

LiveRamp Australia New Partnership Roundup: Factual, Greater Data, and Eight Dragons Digital

October 17, 2018 Janice Lu Data Store, Partner Announcement

Our strength is in our partnerships. Not only are we constantly adding new platforms, data providers, and publishers to our people-based marketing family, but we’re also deepening and evolving existing relationships to bring you new people-based solutions.

That’s why we’re excited to bring you a roundup of some of our newest partners and new features of our …

LiveRamp IdentityLink™ Data Store Runs Live in Asia Pacific – First in Australia and Japan

October 8, 2018 LiveRamp Data Store, News & Updates

Today, LiveRamp launches IdentityLink™ Data Store in Asia Pacific. Australia and Japan are the first two markets to go live with the new feature, fuelling the company’s regional expansion strategy.

The IdentityLink™ Data Store is a newly-launched feature on the IdentityLink™ platform and is the gateway to any data you need with just one contract. It is …

A New Chapter Begins – LiveRamp Becomes Independent

October 2, 2018 LiveRamp News & Updates

Today, we are proud to announce that we have grown independent and no longer an Acxiom Company. LiveRamp is now a fully independent, public SaaS company (NYSE: RAMP) ready to take our commitment to customers and partners to the next level.

What does this mean for our customers and partners in Australia?

LiveRamp will emerge as …

Introduction to Demand-Side Platform

September 21, 2018 LiveRamp Identity Resolution, people-based marketing, Segmentation, Targeting

As digital media becomes more integrated into daily life, the variety of platforms and channels to communicate with consumers is increasing and becoming more complex. With so many ways to reach customers at our fingertips, how can you possibly ensure we’re speaking to the right target audiences?

Digital ads have always been bought and sold …