Data Onboarding

Better marketing. Better targeting. Bigger impact.

Data Onboarding

IdentityLink™ data onboarding allows you to activate your first-, second-, third-party, or contextual data in and across any marketing channel. Un-silo your wealth of customer and prospect data tied to identity by activating data for people-based marketing across all digital applications in your marketing stack.

Key Benefits

  • Online to Offline

    Connect data to platforms

    All offline and online data is connected back to a single identifier that can be onboarded to and between our 550+ digital marketing platform partners globally.

  • Data Security

    In a secure environment

    All data onboarding takes place in an LiveRamp Safe Haven® certified environment. Be sure all data is privacy-compliant, no matter where it is sent.

How does data onboarding work?

We help hundreds of brands connect their customer data to more than 100 digital marketing applications and media platforms. Here’s how our process works and what sets us apart.

  • Secure Upload

    Secure Upload

    You can use our self-service Connect Platform to securely import your customer data files in virtually any format, or you can upload data files via SFTP.


    LiveRamp onboards billions of records each month. Our service was built for scale and easily handles large files with hundreds of millions of rows.

    Learn about Connect
  • Anonymisation


    We de-identify your customer data files, remove all personally identifiable information (PII) and keep your data separate from other clients. Our process connects your customer data to your digital marketing applications in a privacy-compliant manner.


    We employ a dedicated team of privacy experts and actively work with major self-regulatory privacy organisations, including the NAI, IAB and DMA.

    Learn more about privacy
  • Data Matching

    Data Matching

    After your data has been de-identified, we match your customer records to online devices and digital IDs. We can match your anonymisation data to browser cookies, mobile device IDs, set top boxes, social network accounts and more.


    To deliver the highest levels of accuracy, our service is based on one-to-one exact matching. Match rates typically fall between 20 and 40 percent in Australia. Find out how much data we can match for you.

    Get in touch
  • Distribution


    Once we match your data records, we activate your data for use by delivering data segments to your choice of marketing applications and media platforms.


    With more than 550 partners, we offer the broadest set of integrations in the market, giving you the flexibility to build your own marketing stack with your preferred technologies. New integrations can be added on request.

    Discover our Partners