Data Ethics
The European Union’s General Data Protection Regulation (GDPR) is the new legal framework governing the use of personal data across EU markets.
Find answers to the questions that are top of mind for companies in the throes of achieving GDPR compliance.
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At a high level, the GDPR introduces significant changes that impact brands’ engagement with consumers and have the potential to affect the way in which LiveRamp will be able to support those programs.
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Laws governing personal data use for marketing and other purposes have not caught up with the data-driven world we live in. The GDPR sets out to address this gap.
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Sheila Colclasure, SVP Global Public Policy Officer for LiveRamp, presents on The Trust Driven-Economy and the role GDPR plays in it.
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Learn about the effects of GDPR, and the attitudes of the digital media world toward this law in an interview with Sheila Colclasure.
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LiveRamp’s Data Ethics team is committed to data and security compliance globally. Therefore, we are continuously working to comply with the GDPR, including but not limited to, compliance with all new security, data transfer, and reporting procedures; contract reviews; and the maintenance of activity records.
We are confident that, under the GDPR, we will be able to maintain our existing service agreements in a compliant manner.
Have questions about privacy regulations?
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