Identity Resolution

Identity Resolution

Identity Resolution

Identity resolution ties data back to real people and enables marketing at the consumer level, so you can market to people—not cookies—across digital channels.

What can Identity Resolution do for you?

  • Age

    People-Based Marketing

    With an omnichannel view, marketers can use identity resolution to target customers with truly personalised communication and measure the effectiveness of their campaigns.

  • Identity Resolution

    Omnichannel view

    A single customer view across every channel is the only way to deliver a seamless, consistent customer experience.

  • Personalization

    Data monetisation

    Data owners can safely onboard data across over 500 platforms and publishers for maximum reach with full control.

How it works: The Identity Resolution process

  • Building an omnichannel view

    Upload your first-, second-, and third-party data to LiveRamp, then leverage Acxiom’s AbiliTec® and our own identity graph to resolve all data back to the consumer.

  • Onboarding for data activation

    Once we connect all first-, second-, third-party, and contextual data, it’s time to onboard and activate your segments across any or all of your marketing platforms.

Why LiveRamp?

  • Identity Resolution

    An Identity Graph for the whole ecosystem

  • Data Security

    Worry-free privacy compliance

  • Desktop

    A self-service platform—LiveRamp Connect

Read more: Why identity resolution matters to every marketer