Cookie deprecation is making it harder for brands and publishers to connect with their customers – and time is running out to create a cookieless marketing strategy.

As Google pushes ahead with phasing out third-party cookies in Q3 2024, it’s more critical than ever for brands to collaborate with partners to grow first-party data, drive better performance, and transform customer experiences.

In this eMarketer analyst report, “FAQ on Third-Party Cookie Deprecation and ID Resolution,” you’ll get answers to advertisers’ top questions about cookie loss, including:

• What happens to programmatic advertising when cookies are gone? 
• How are privacy laws impacting ID resolution? 
• How should companies think about activating their first-party data? 
• How will genAI impact ad targeting?

Download the report now.