Measurement: Incrementality Analysis

Test, Learn, Optimise

To calculate and quantify return on ad spend, you need to establish clear cause and effect from your marketing efforts. LiveRamp powers clean, matched control groups to test and measure exposure outcomes with increased accuracy and confidence. Test and learn to understand digital creative, campaign and channel influences on brand preference and incremental sales.

Cleaner Test Results

divider line

Get more reliable test results with a consistent identifier
You could try to use cookies as your identifier for measuring sales lift, but it would be unreliable. You’d lose consistency from campaign to campaign and screen to screen. By using consistent identifiers from LiveRamp, you can maintain accuracy and gain smarter insights over time.

Persistence Pays Off

divider line

Unify tests across devices, channels, and the enterprise
Persistent, people-based control groups can span multiple lines of business. This allows you to use the same audiences across incrementality tests, giving you greater insight into your entire customer base.

Sharper Insights

divider line

Optimise your budgets and campaigns per audience
Once you’re in a rhythm with incrementality testing across consumer segments, you’ll have unique insights on the messaging and media that work best for new, loyal, lapsed, and high-lifetime-value customers. You can then use this information to optimise your campaigns and reach your customer growth goals.

 

News

News

News

Have questions, or want to discuss how to get started?