Identity-enabled cross-channel measurement
Connect data at scale
Accurately quantify business outcomes
Sustainable, neutral solutions
Without accurate measurement, marketers can’t effectively prove the value of their investments.
Gaps in customer intelligence,
siloed and disconnected data, and a
constantly changing landscape
lead to missed opportunities.
Remove common barriers to measurement so you get more valuable insights and can make better decisions.
Our identity translation technology precisely connects data from disparate sources to create a source of truth that serves as the foundation of measurement, bringing greater accuracy, measurement, and analytics while preserving consumer privacy.
Truly understanding your customer and the impact of your marketing initiatives on their journey allows you to better provide the right experiences to drive their path to purchase. LiveRamp’s measurement suite delivers an expanded view of your customer engagement throughout the marketing funnel.
Break data silos and connect various marketing touch points across online and offline channels, including digital and TV. A more holistic view of an individual enables you to prove ROI, increase efficiency, and drive the outcomes that matter to you.
Transparency empowers you to make informed decisions for your business with a high level of confidence and control. Choose the data you use for measurement and have full transparency into its sources, uses, and costs.
With unparalleled scale, cross-screen data, and measurement accuracy, media owners and advertisers can define metrics that prove value for the business. Quantify the value of TV exposures in achieving your business goals to engage in mutually beneficial negotiations.
“It’s been an exciting journey working directly with LiveRamp and really understanding behind the scenes how it truly works. Not just on the data onboarding side, but then measurement and stitching data across platforms."
LiveRamp removes the pain of data preparation. For meaningful measurement, you need clean, usable data that is translated, deconflicted, and normalised before you can draw accurate and actionable insights.
Powered by machine learning and advanced data science, LiveRamp’s state of the art measurement algorithms and instant dashboards bring you granular insights for attribution.
Our experienced data scientists, solution engineers, and consultants build custom solutions that meet specific measurement needs for surfacing the effectiveness of your unique marketing strategies.
You need to combine the right data sources in the environment that works for you. You own your data and hence should be in control of how and where you use it. Options such as data feeds, data exports, platform, and data lake integrations can power in-house custom analytics with your own data science models, or move it to the applications of your choice.
Upgrade from restrictive panels and broad demographic-based measurement to get access to the largest viewership dataset and conversion events that enable you to effectively measure the impact of your cross-screen video strategies in driving business outcomes.
Schedule a chat about your data connectivity needs.