Onboarding: DMPs

Supercharge Your DMP with Identity

Your DMP is a major asset. With our focus on accuracy and deterministic reach, LiveRamp helps DMPs go beyond basic list activation by enabling them to ingest matched offline data with email, name, and postal. By sending and purchasing data through LiveRamp and the Data Store, you can get people-based, resolved identity into your DMP for execution across LiveRamp’s 500+ global partners.

Boost Reach

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Benefit from our network effects
Imagine an intricate railway network with countless trains, stations, and tracks. This represents the omnichannel ecosystem we power, an immense network of brands, agencies, technology providers, publishers, and data providers that we work with. Boost your DMP’s reach by leveraging our 500+ global partner integrations and online footprint of 825 million devices.

 

Eliminate Dropoff

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Go beyond your DMP’s IDs
When DMPs are modeling audiences based on their internal ID, they don’t have a full picture of your audience across the open web. With LiveRamp, your DMP can implement analysis and modelling use cases based on your full offline audience with greater legitimacy.

 

Identity Untethered

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There’s no reason to limit your people-based data to your DMP. Identity can flow through your entire martech stack to power any number of people-based use cases to optimise your campaigns, more accurately measure return on ad spend , and more. 

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Have questions, or want to discuss how to get started?