Onboarding: Search

People-Based Search

People-based search combines two of marketers’ top tactics—the context of paid search and the precision audience targeting common on display and social media channels. With LiveRamp, marketers can maximise their match rates on Google Customer Match and Bing Custom Audiences in a privacy-conscious way.

Google Customer Match

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Improve match rates and expand your reach with data append
Increase your reach and match rate by ~50% with data append across Google Adwords, YouTube, Gmail, and Google Shopping by uploading customer data that LiveRamp de-identifies and matches to online identities. You can append more records to your audience file in a privacy-conscious way such that you never send sensitive customer data directly to Google. 

Bing Ads Custom Audiences

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Use your first-party data securely
Find your biggest fans—or fans to be—on Bing. Using your first-party data, we’ll match them to IdentityLinks for safe use within Bing. Once IdentityLinks are distributed to Bing Ads, people who have shown an interest in your product or brand will see relevant messages from you.

Tie Offline Conversions to Paid Search

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Measure search campaign ROI
LiveRamp’s close partnerships with Google and Bing allow search marketers to associate offline transactions with their paid search campaigns. This not only gives you a deeper understanding of campaign ROI, but also gives you insight into the customer journey.

Have questions, or want to discuss how to get started?