Improve your campaigns by using your first-party data
Basic programmatic advertising spend can be quickly improved by working with LiveRamp to onboard and distribute your first-party data. This leads to better campaign segmentation, personalisation consistency across multiple Demand Side platforms, and audience suppression with certain attributes… leading to increased return on ad spend.
Control spend and maximise ROI across multiple platforms
Every platform offers some type of frequency capping for impressions served, but this doesn’t prevent your audience from getting inundated across platforms. Only through LiveRamp and its partners can you cap served impressions across multiple platforms while retaining reach and coverage.
Tie offline transactions to your programmatic buys
Most purchases still happen in the physical world while your customers spend a growing portion of their day online. Through LiveRamp, you can connect their digital behaviour to transaction data in a privacy-conscious manner to validate your programmatic strategy.