Onboarding: Social

Augment Your Audience for Social

Meet your audiences where they spend most of their time—social media. Through LiveRamp, take your first, second and third-party data sets, resolve it to pseudonymised IdentityLinks, activate this information across your social media platforms, and measure campaign ROI by tying social media exposure to offline transactions. 

Facebook

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Expand Custom Audiences
Our custom-built integrations augment your Facebook audiences by:

  • Extending your reach: Using LiveRamp’s deterministic identity graph can drive incremental matches
  • Providing access to unique data: LiveRamp’s data marketplace provides access to Facebook-approved syndicated, custom and exclusive data providers
  • Being privacy-conscious: With LiveRamp’s Custom ID (CID) integration, personally identifiable customer data is never sent directly to Facebook

Twitter

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Tweets That Pop
With LiveRamp’s Twitter integration, advertisers can ensure their promoted videos and tweets show up in front of the right audience. Engage with the customers you want—and suppress the ones you don’t—to improve campaign ROI, overall engagement, and customer experience.

News

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Contact us to enquire about custom segments or how to get started.