Identity Graph: Connecting Data for Better Customer Relationships

LiveRamp’s identity graph is the largest deterministic graph on the open internet, with more than 250 million consumers represented in the U.S., and many more worldwide—on par with the largest deterministic closed internet ecosystems.

Create Exceptional Customer Experiences Through Identity Resolution


Deterministic matching

Identity resolution is rooted in deterministic matching to create targeted, people-based experiences. Powered by over 600 million unique online authentication events per month across our match network, our deterministic graph enables us to build robust customer profiles with the highest degree of accuracy.


People-based identity

LiveRamp’s identity graph provides an omnichannel view of the consumer. Our offline data is based on touchpoints from the real world that are deterministically and anonymously tied with online identifiers to provide a people-based omnichannel view of your target audience, enabling you to create personalised, meaningful experiences for the consumer.



LiveRamp focuses exclusively on providing the strongest, universal person-based identifier that functions across the ecosystem and throughout the enterprise. LiveRamp does not buy or sell data or media, manage marketing campaigns, or implement measurement solutions, but instead provides the backbone of unified data to support these applications.

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Expansive digital reach

Reaching over 250 million matched people online, our identity graph provides the largest deterministic graph available for commercial use for identifying individuals (in both identified and anonymous form). Activate marketing at a people-based level anywhere in the customer journey.


Privacy by design

LiveRamp’s universal opt-out ensures that privacy preferences are respected across every addressable touchpoint with a single opt-out. Our identity graph was designed to enforce privacy and keep customer data safe while providing data-driven use cases for comprehensive marketing campaigns across devices and channels.

Our Identity Graph by the Numbers

LiveRamp’s identity graph:


Reaches more than 250 million active people online


Connects to more than 300 million matched mobile devices


100+ sources for offline, historical information

Knowing Your Customers Has its Benefits:

Powering People-based Marketing

Our identity graph helps you better personalise, target, and measure the success of your marketing campaigns and communications by combining individual-level or household-level data across devices, and channels, as well as offline and online interactions.

Building Identity Resolution into Solutions

LiveRamp’s identity graph easily integrates into your existing marketing platform, helping you add powerful identifiers to reach customers at a people-based level in your own familiar platform —all in a compliant, privacy-conscious way.

Making Data Available for Monetisation

Data owners can easily maximise the value of their data by monetising through LiveRamp’s data marketplace. Marketers who purchase the data can then safely and seamlessly activate it with LiveRamp’s 500+ integrations throughout the marketing ecosystem.

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