Monetise Cookieless Inventory
Increase your eCPMs
Site monetisation has become increasingly challenging to maintain in the face of third-party cookie restrictions. ATS can help you recognise known users on site in real time to enable data-informed targeting and increase the value of your ad inventory. By doing so, you’ll be able to unlock new ad revenue streams with enhanced direct, PMP, and open-marketplace targeting on identity-enriched ad inventory.
Earn more from your advertising
As cookies become less accessible, your ability to identify visitors and deliver relevant experiences becomes more difficult. ATS provides authenticated identity on browser traffic to expand addressability on previously unidentifiable audiences. We’ve partnered with leading exchanges to enable this solution through Prebid.js and header bidding solutions.
Every match based on authenticated traffic
As a marketer, you need to be confident that your audiences are accurate so you can personalise across digital channels. Our identity graph uses deterministic matches exclusively from user logins – not based on probabilistic models or assumptions – for maximum accuracy across devices, cookies, and platforms.