Identity Resolution: Authenticated Traffic Solution (ATS)

Maximise Programmatic Ad Revenue

As cookies become less effective as an identifier for inventory across paid channels, it is increasingly difficult for publishers to maximise programmatic ad revenue. With the Authenticated Traffic Solution (ATS), you can recognise known users to enable data-driven targeting and increase the value of your inventory.

Monetise Cookieless Inventory

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Increase your eCPMs

Site monetisation has become increasingly challenging to maintain in the face of third-party cookie restrictions. ATS can help you recognise known users on site in real time to enable data-informed targeting and increase the value of your ad inventory. By doing so, you’ll be able to unlock new ad revenue streams with enhanced direct, PMP, and open-marketplace targeting on identity-enriched ad inventory.

 

Maximise Addressability

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Earn more from your advertising

As cookies become less accessible, your ability to identify visitors and deliver relevant experiences becomes more difficult. ATS provides authenticated identity on browser traffic to expand addressability on previously unidentifiable audiences. We’ve partnered with leading exchanges to enable this solution through Prebid.js and header bidding solutions.

Deterministic Accuracy

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Every match based on authenticated traffic
As a marketer, you need to be confident that your audiences are accurate so you can personalise across digital channels. Our identity graph uses deterministic matches exclusively from user logins – not based on probabilistic models or assumptions – for maximum accuracy across devices, cookies, and platforms.