Identity Resolution: Authenticated Traffic Solution (ATS)

Maximise Programmatic Ad Revenue

With the end of third-party cookies as an identifier for inventory across paid channels, publishers will lose substantial programmatic ad revenue. With the Authenticated Traffic Solution (ATS), you can recognise known users to enable data-driven targeting, dramatically increasing the value of your inventory.

Establish Trust

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Reinvent engagement models
ATS enables publishers and their users to participate in the Trusted Ecosystem by enabling a two-way value exchange. Publishers who successfully innovate by creating valuable experiences or content receive their users’ trust in return. This is accomplished through individuals authenticating themselves while also maintaining control over the use of their data.

Maximise Addressability

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Earn more from your ad inventory
Without third-party cookies, you will lose the ability to identify visitors and earn data-driven yields. ATS enables authenticated identity for visitor traffic to provide addressability across all browsers. We’ve partnered with leading exchanges to enable this solution through Prebid.js and header bidding solutions.

Monetise Cookieless Inventory

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Increase your eCPMs
ATS helps you recognise known users on site in real time to enable data-informed targeting and increase the value of your inventory. By doing so, you’ll be able to unlock new revenue streams with enhanced direct, PMP, and open-marketplace targeting on identity-enriched ad inventory.

Latest Resources

Blog

Connections Without Cookies Is the Future of the Open Web

Addressability
News

LiveRamp is the Sole Ad-Tech Player Riding the Privacy Wave

Blog

No, third-party cookies going away is not fine. Let’s stop pretending it is and get to work.

Addressability

Have questions, or want to discuss next steps?