Identity Resolution: Digital Identity Linking

Match and Distribute Data between Platforms and Applications

To orchestrate and measure customer experiences online, you’ll need to move data between platforms and applications in a privacy-safe way. 

LiveRamp resolves data across channels so you can leverage cookies, mobile IDs, proprietary platform IDs, or IdentityLinks that are associated with your audience anywhere you need with single, person-based identifiers.

Data Activation

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Send your data to the platforms of your choice
Data becomes more valuable when it is accessible and portable. Our clients maximise the value of their data by making it available across the digital ecosystem safely and securely, through our extensive integrations.

 

Unified Identity

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Maintain consumer reach across multiple destinations
Direct integrations with us allow you to match your identifiers to different cookies, mobile devices, proprietary platform IDs, and IdentityLinks, producing a unified picture of your audience.

Deterministic Accuracy

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Every match based on authenticated traffic
As a marketer, you need to be confident that your audiences are accurate so you can personalise across digital channels. Our identity graph uses deterministic matches exclusively from user logins – not based on probabilistic models or assumptions – for maximum accuracy across devices, cookies, and platforms.