Access Disparate Data Files

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Unlock the value of data

Accurately measure ROI and create better customer experiences

By accurately resolving your online and offline data to a single identifier across channels and devices, you can measure your campaign’s true impact on a people-based level.

People-based measurement allows every consumer touchpoint with a brand to be tied back to an actual person, so you can analyse campaign performance across channels and gain deeper insight into the path to purchase.

Data Analytics Suite
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How it works

LiveRamp replaces identifiers in disparate data files (typically ad exposure and customer events like transactions) with an IdentityLink—a persistent, privacy-safe ID. 

Once your data is resolved to an IdentityLink, you can measure reach and frequency, sales lift, closed-loop offline to online conversion and cross-channel attribution – either in-house or with your measurement platform.

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Want analytics and measurement to give your business an edge?

Get in touch and we’ll be happy to make recommendations based on your business needs.