Accurately measure ROI and create better customer experiences
By accurately resolving your online and offline data to a single identifier across channels and devices, you can measure your campaign’s true impact on a people-based level.
People-based measurement allows every consumer touchpoint with a brand to be tied back to an actual person, so you can analyse campaign performance across channels and gain deeper insight into the path to purchase.Data Analytics Suite
LiveRamp replaces identifiers in disparate data files (typically ad exposure and customer events like transactions) with an IdentityLink—a persistent, privacy-safe ID.
Once your data is resolved to an IdentityLink, you can measure reach and frequency, sales lift, closed-loop offline to online conversion and cross-channel attribution – either in-house or with your measurement platform.
LiveRamp for measurement really opens up a new realm of possibility, because you can target people in different segments and audiences across all of your media platforms, which is great and there’s a lot of efficiency to be gained there and you can drive incremental wins, but you still don’t understand how customers interact with those media touchpoints unless you actually start bringing that back in using LiveRamp measurement.
Get in touch and we’ll be happy to make recommendations based on your business needs.