Be part of every step in your customer’s buying decision. Create a holistic view of consumers and reach them on a people-based level on all channels and devices.
Engage with customers individually through their buyer journey. Create meaningful customer experiences across all touchpoints—both offline and online— while ensuring targeted, consistent messaging throughout.
LiveRamp enables an omnichannel view of your customers across digital and offline touchpoints. Break down data silos by creating single identifiers to understand the role that every touchpoint plays in the customer relationship to get a better return on your investment.
LiveRamp ties online and offline data into a single, persistent identifier to provide a clear, omnichannel view of the customer. Data providers, marketers, and platforms can trust that resolving data to an IdentityLink will improve marketer performance and data monetisation with higher match rates.