Security and Privacy
Our data ethics programme ensures data is collected with appropriate permissions and protected with the right controls, and that every use of that data is evaluated and ethical. We do this through Privacy by Design—our principle of ensuring that all products are designed and built without sacrificing personal privacy.
LiveRamp removes directly identifiable personal information and replaces it with pseudonymised record keys during our matching process. This means you can use data with confidence knowing that LiveRamp still treats the pseudonymised data as personal data.
LiveRamp operates within a Safe Haven® environment and automatically applies the data protection requirements – memory translation, data centre controls, and hands-off processing–for each supported use case and workflow.
LiveRamp’s data ethics programme is comprehensive and includes adherence to industry and self-regulatory standards of data collection, use, and protection. We are also members of self-regulatory organisations, the EDAA and the IAB.Data Ethics and Privacy
To meet consumers’ needs for control over their data, we offer a direct way to opt-out of our services and the DAA’s aboutads.info choice mechanisms. Additionally, we require our match partners to provide their site users with information about their data practices and an effective means to opt-out of data distribution.
LiveRamp policies are supported by an in-house data ethics and compliance team that performs frequent privacy impact assessments and credential our clients, partners, and vendors. We also require every employee to undergo annual privacy, ethical data use, and security training.Data Ethics and Privacy
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