In the realm of entertainment, TikTok reigns supreme, captivating users of all ages with its engaging content and vast user base. With explosive growth and an audience spanning the globe, TikTok has emerged as the newest entertainment platform, delivering captivating content to over a billion active users worldwide. Its short-form videos and algorithm-driven recommendations have […]
There’s no doubt that we’re fast approaching an existential threat to publishers. With the death of the third-party cookie coming in 2022, and wave after wave of privacy legislation, the writing’s on the wall for targeting, frequency capping, attribution and therefore programmatic revenue as we know it. For those outside the walled gardens, that is. […]
For those not familiar with IDFA, it’s Apple’s specific acronym for what the industry calls mobile IDs. On Android, they are known as AAID. Mobile device manufacturers provide these device identifiers for each mobile device they make, and they are used by publishers to monetise their apps and by advertisers to reach users. So what […]
This week Apple will hold its annual WWDC, and the advertising ecosystem will once again hold its collective breath to find out if the rumours are true. We’ve seen progressive updates to Intelligent Tracking Prevention (ITP), which has completely shut out third-party cookies on Safari. Now there’s chatter that Apple may announce restrictions or removal […]
Marketers must remain dynamic, adapting to the both the changing needs of their customers and the changing nature of technology. The benefit to this constant change is, with the development of technology and the proliferation of data, digital marketers now have more information at their fingertips than ever before, putting them in a great position […]
Due to evolving consumer privacy regulations like GDPR and California Consumer Privacy Act (CCPA), companies need to navigate more complexity around compliance than ever before. That’s why today I am proud to formally announce LiveRamp’s acquisition of Faktor, a consent management platform (CMP) that enables us to expand our suite of privacy offerings, and reinforce […]
Imagine having a great conversation with a customer and then realising you were talking to the wrong person – or you were talking to the right person either too soon or too late, missing the signals of need and desire. Or maybe you got the timing just right but pitched the wrong product or service. […]
It’s finally here: today, the ecosystem takes the next step towards finally saying goodbye to the third-party cookie. Maybe you were always planning to make the jump to cookieless this year, or maybe 1% deprecation of third-party cookies in Google’s Chrome revealed some unexpected effects for your marketing stack. No matter what your situation is, […]
Data is the key to connecting businesses to customers—creating better experiences and more brand value. Where does the data come from? Data lakes and warehouses contain troves of information about consumers’ browsing behaviour, product preferences, and purchase histories. Together, these data points offer valuable insights that companies can leverage to deliver the personalised experiences that […]
Marketers across the globe are increasingly asking how they can gain a competitive advantage. The rise of digital technologies has levelled the playing field. Every brand – small or large – has access to the same tools. It means it’s harder than ever to stand out. The answer lies in harnessing the power of second-party […]
