Our partnership with

Marketing Evolution

Marketing Evolution provides the most powerful marketing measurement and optimization solutions that increase campaign performance, sales, and engagement. Leveraging patented technology and data from hundreds of sources, our breakthrough person-centric approach provides marketers with actionable insights to prospectively recommend media, message, and budget allocation. Forward-looking brands rely on Marketing Evolution to deliver accurate unified marketing measurement across both online and offline channels, while maximizing their media spend, marketing Return on Investment (ROI), and brand impact.

By integrating LiveRamp IdentityLink into Marketing Evolution’s offering, marketers can easily create an incredibly robust data set for analysis that pairs things like sales data, digital and traditional media exposure data, programmatic segmentation data, demographics, and attitudinal brand perception data in one place, so that all of those touch points can be used to track the path to purchase based on media exposure amongst their most likely prospects and customers.

Categories
iWe offer a range of distribution and destination capabilities to enable activation, measurement, insights, and reporting. These partner categories have been assigned to a certification program, which are audited on a bi-annual basis.

Measurement

Region Served

US

Certification Level
iWe offer three distinct certification levels for partners that meet the criteria for each category specific program. Integrate, Select, and Elite levels are awarded based on the impact the partner has demonstrated with our existing customers.

Elite

Partner Certification
iOur certification program is designed to showcase valued partners across our ecosystem and help marketers discover which platforms will be a good fit for their unique business and marketing objectives. To learn more, visit our blog: https://liveramp.com/blog/partner-certification-program/

Resources

Video

Video: Regions Bank Case Study – LiveRamp + Marketing Evolution

News

Regions Bank: Moving beyond Marketing Mix Models

Video

People-Based ROI Strategies for Measuring Advertising’s Impact on Total Sales

Video

Case Study Contest Winner: Person-Level Unified Measurement