Our partnership with
OpenX is the world’s largest independent advertising exchange and a leading people-based marketing platform for the open web. Together, OpenX and LiveRamp bring a unified view of identity and audience context to the market to power people-based marketing through the combination of OpenAudience with LiveRamp’s Authenticated Traffic Solution (ATS).
OpenAudience combines the efficiency and efficacy of walled garden advertising with the scale of the open web, while ATS enables buyers to target high-value, first-party authenticated data in programmatic inventory, unlocking superior monetization for publishers and increased ROAS for marketers.
OpenX works with more than 30,000 of the world’s most recognized brands and 2,500 publishers and premium mobile apps, powering relevant advertising across every type of connected screen and ad format.