Our partnership with
TripleLift is the technology company that invents, powers and scales ads that earn consumer attention. Having set the standard for respectful advertising, the company leverages its dynamic templating and computer vision technologies to flawlessly deliver and scale in-feed native ads, branded content experiences and programmatic OTT brand integrations that match the look and feel of the content that is being consumed.
TripleLift’s integration with LiveRamp allows marketers to leverage native creative executions and enhanced addressability via IdentityLink, which matches user activity at the person level across devices and browsers with deterministic accuracy. TripleLift is the first native exchange to offer programmatic people-based marketing in the open web.