Our partnership with
Visa Advertising Solutions is a comprehensive suite of products that helps advertisers plan, target, and measure their digital advertising spend and performance. Visa Audiences can help you reach groups of buyers that are likely to spend, while Visa Ad Measurement can help you tie ad spend to sales.
Visa Ad Measurement uses LiveRamp’s IdentityLink to close the loop between online ads and actual spend behavior at scale– with the privacy protections you’d expect from Visa. Brands can now measure performance based on sales-based KPIs such as return on ad spend (ROAS), acquisition rate, new purchasers, and buy-through rate.