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People-Based Marketing for Publishers
Identity Resolution
A Privacy-First Business Model
LiveRamp helps you navigate and prepare for data privacy compliance while still building a sustainable business model. You can now foster transparency with your customers by allowing them to engage with your content in a privacy-conscious manner.
Manage consumer preferences and consent
LiveRamp Privacy Manager facilitates compliance for CCPA and GDPR with a simple single solution. Ensure you are fully prepared as new laws are passed and existing rulings are updated. Our platform provides enterprise-grade tools and capabilities necessary for you to achieve and maintain compliance through evolving regulations.
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Increase yield
Audience monetisation has become more challenging in the face of third-party cookie restrictions. Our Authenticated Traffic Solution (ATS) enables site visitors to authenticate their identity, creating first-party audiences that you can then monetise. We’ve partnered with leading exchanges to enable this solution through Prebid.js and proprietary header bidding solutions.
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Enhanced value
Increase the richness of your first-party audiences and monetise through LiveRamp to enhance the value of your premium inventory.
People-based reach
Increase demand for your audiences by enabling advertisers to buy against people—not devices—as they do on major consumer platforms. LiveRamp’s end-to-end addressability solution recognises users on your websites and matches them with privacy-protected, people-based IDs, allowing advertisers to leverage people-based targeting and measurement for more efficient programmatic investments.
Make Privacy & Regulatory Compliance Your Priority
We believe consumers should be informed and have meaningful controls over how their data is used across every touchpoint, consistently. With LiveRamp’s platform, drive privacy and transparency across the data ecosystem and protect your audiences by ensuring ethical data usage.
Learn More about our Offerings for Publishers
Identity Resolution: Authenticated Traffic Solution (ATS)
Meet your retention and acquisition goals.
Resources
Learn more about getting started with LiveRamp for Publishers.
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We make privacy a priority, helping you monetise beyond cookies.