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USHome > LiveRamp Safe Haven > Advanced Insights
Analysing customer data to optimise media spend is just the tip of the iceberg. Safe Haven enables your data and analytics team to uncover revenue-driving insights, helping you achieve market advantage.
Every data point tells a story that can be analysed in many ways – the more you use and connect your data, the more valuable it becomes.
Do you need to improve customer acquisition or product upsells, keep your most loyal customers happy, or develop optimal store promotion strategies? Safe Haven is the foundation to answer these questions and maximise the value of your data.
Knowing more about your best customers and their attributes will enable you to discover and reach more net-new lookalike audiences. Reaching new customers who are likely to be interested in your business increases your media efficiency while also delivering a better experience.
The more you know about your customers, the better you’ll be able to serve them. Connect disparate data sets to surface products they’ll love or test new offers, driving a virtuous cycle for continually meeting your customers’ needs.
Consumers shop around—all the more reason to reward them when it matters most. Safe Haven helps you create models for offering customers enticing content and promotions at relevant stages across the life cycle.
