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LiveRamp Enhances Its Authenticated Identity Infrastructure to Support Unified ID 2.0
Identity Resolution
The end of third-party cookies creates an opportunity to build a new, better ecosystem.
It starts when individuals engage with trusted first parties — brands and publishers. When an individual engages with a first party, a value exchange can occur; an authentication in exchange for valuable content and services.
In a trusted ecosystem, individuals express trust through authentications. The experience must be privacy-focused, transparent, and offer ongoing control of permission and preferences for how data is collected and used.
We’ve aligned with our partners to build and share essential infrastructure to power this vision of a trusted ecosystem. Now you can leverage what we’ve built and commit to creating a better, open internet for all.