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LiveRamp Enhances Its Authenticated Identity Infrastructure to Support Unified ID 2.0
The end of third-party cookies creates an opportunity to build a new, better ecosystem.
It starts when individuals engage with trusted first parties — brands and publishers. When an individual engages with a first party, a value exchange can occur; an authentication in exchange for valuable content and services.
In a trusted ecosystem, individuals express trust through authentications. The experience must be privacy-focused, transparent, and offer ongoing control of permission and preferences for how data is collected and used.
We’ve aligned with our partners to build and share essential infrastructure to power this vision of a trusted ecosystem. Now you can leverage what we’ve built and commit to creating a better, open internet for all.
Partnering with publishers and demand- and supply-side platforms, we transform online customer data into IdentityLinks, secure and trusted identifiers that enable addressability throughout the ecosystem. Minimize and eliminate dependency on cookies by buying media and measuring on IdentityLink. If you’re one of our 400+ brand customers, you’re already set up to do so.
Data-driven advertising continues to be an important way to grow businesses and improve customer experiences, but every function must be remediated for continuity once cookies go away. Our identity solutions are interoperable with your existing technology and capabilities, including DMPs, analytics and measurement platforms, and other partners. Work with your partners to begin the transition to buying media and measuring on IdentityLink today.
Reaching the right customer requires connecting data with your partners. IdentityLink unlocks the value of your data securely because it’s encoded for every identity space which protects your data from loss and misuse. IdentityLink is not a unified ID, nor do we use harmful or unsustainable solutions that do not fully protect privacy, such as fingerprinting and hashed emails.
The trusted ecosystem empowers you to partner with publishers to create powerful new forms of collaboration, leveraging data to deliver superior customer experiences and drive business outcomes. LiveRamp Safe Haven provides a neutral and secure environment that enables permissioned data collaboration between companies. Your data remains your data, giving you continuous control.
Publishers all over the world are implementing our identity solutions and powering advertising across the open web. The vast majority of DSPs and SSPs have already adopted the LiveRamp Identity Infrastructure and IdentityLink, so you can buy and measure on the identifier that works throughout the ecosystem. IdentityLink is becoming the standard for trusted first parties to activate and collaborate with data.
The Authenticated Traffic Solution (ATS) helps you recognize authenticated users on site in real time to enable data-informed targeting and increase the value of your inventory. By doing so, you’ll be able to unlock new revenue streams with enhanced direct, PMP, and open-marketplace targeting on identity-enriched ad inventory.
Over 400 of the world’s leading brands trust LiveRamp with their data, including most of the top 50 advertisers in the U.S. When you deploy ATS, you connect your valuable authenticated inventory to the demand from LiveRamp’s base of customers, preventing the future loss of revenue from the loss of third-party cookies.
LiveRamp is the neutral entity that connects you to the demand sources throughout the ecosystem. LiveRamp’s infrastructure and its identifier, IdentityLink, is adopted by the vast majority of SSPs, DSPs, agencies, and technology companies serving the industry. We also provide interoperability to other important identity systems, assuring you have the connections you need.
Talk to our experts about the state of addressability.