Home > Why Data Connectivity
Data-driven customer experiences are critical to success. Yet, most organisations still struggle to unify, control, and activate customer data across all significant touch points.
Data connectivity allows businesses to drive relevant, personalised interactions with audiences everywhere they interact—all in a secure and privacy-conscious way.
Data connectivity links disparate data sets and applications, including data from different identity spaces. This enables collaboration among different parties with data controls, ensuring safe and effective activation across the broader ecosystem. With data connectivity, every consumer interaction can be relevant, addressable, and measurable.
People move and get married. Their tastes change, and so do their tech. Incomplete data makes it impossible to maintain up-to-date profiles of your consumers. Our platform accounts for this, consistently refreshing customer profiles with accurate data. No matter how customers change, you can still reach them with relevant and personalised messages to maximise your ROI without wasting marketing spend.
Marketers rely on a wide range of tools to execute their marketing campaigns. With each new platform, marketers get more data that is harder to turn into real insights. Data connectivity provides a definitive spine across your data sets, allowing you to link disparate, siloed data into addressable identity profiles for true people-based marketing.
A fragmented tech stack makes it harder to reach your customers. Not being able to connect your data and marketing tools wastes advertising budget and opportunities to deliver personalised experiences to your customers. Data connectivity ensures your media dollars are efficient across vendors and platforms, improving your bottom line.
If you still have questions about what data connectivity can do for your business, please contact us—we can help you develop an effective approach. We’d love to hear from you.