Home > Why Identity Resolution
You work hard to make sure that every brand interaction is a positive one. However, it’s harder than ever to make this happen consistently if you don’t know where your customers are, how they see you, and what motivates them.
Identity resolution allows you to resolve disparate data to a single, comprehensive view of the customer in a secure and privacy-conscious way.
Identity resolution is the process of deterministically resolving hundreds of customer touchpoints. By consolidating social profiles, mobile IDs, and customer IDs into a single pseudonymous identifier, you can effectively execute people-based personalisation and measure ROI.
Learn MoreIf you’re ready to revolutionise your marketing with identity resolution, there’s one final step: choosing the right partner. You’ll want one that’s reliable, trustworthy, and privacy-compliant—and that’s exactly what you’ll get with LiveRamp. Offering the largest deterministic identity on the open web, our platform is the clear choice for creating exceptional customer experiences with identity resolution.