You work hard to make sure that every brand interaction is a positive one. However, it’s harder than ever to make this happen consistently if you don’t know where your customers are, how they see you, and what motivates them.
Identity resolution allows you to resolve disparate data to a single, comprehensive view of the customer in a secure and privacy-conscious way.
Identity resolution is the process of deterministically resolving hundreds of customer touchpoints. By consolidating social profiles, mobile IDs, and customer IDs into a single pseudonymous identifier, you can effectively execute people-based personalisation and measure ROI.
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People move, get married, change their tastes, and change their tech. It is impossible to maintain up-to-date profiles of your consumers based on incomplete data. Our platform accounts for this and consistently refreshes customer profiles. No matter how customers change, you can still reach them with highly personalised messages and maximise your ROI without wasting marketing spend.
Marketers rely on a wide range of tools to execute their marketing campaigns. With each new platform, marketers get more data that is harder to turn into real insights. Identity resolution provides a definitive spine across your data sets, allowing you to resolve disparate, siloed data into addressable identity profiles for true people-based marketing.
A fragmented tech stack makes it harder to reach your customers. Without being able to connect your data and marketing tools, you waste advertising budget and miss opportunities to deliver personalised experiences to your customers. Identity resolution makes your media dollars more efficient across vendors and platforms, improving your bottom line.
If you’re ready to revolutionise your marketing with identity resolution, there’s one final step: choosing the right partner. You’ll want one that’s reliable, trustworthy, and privacy-compliant—and that’s exactly what you’ll get with LiveRamp. Offering the largest deterministic identity on the open web, our platform is the clear choice for creating exceptional customer experiences with identity resolution.
Fast, easy onboarding of offline and online data to help you connect data points to a single identifier
Identity resolution of data across all touchpoints, including various devices and other IDs so you can address real people
Integration of third-party data from 150+ sources to get a complete, omnichannel view of your target audience
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