eBook Marketing

Clean Room Primer: A Practical Guide for Marketers

Everything you need to know about data clean rooms

Data clean rooms offer a privacy-compliant way for marketers to collaborate and achieve better business outcomes. Not sure where to get started?

Read this primer to learn all you need to know about data clean rooms, including:

  • Common terms and definitions
  • How a data clean room works
  • Data management principles
  • How marketers, publishers, retailers, and agencies can use clean rooms
  • A clean room road map for success