Data is a powerful tool. We conduct our business according to the following principles to ensure marketers harness data in a way that is ethical and privacy-safe:

1. Notice, access, and choice

We contractually require that consumers are informed about how information is used through a clear privacy policy, and we provide easy opt-out choices, such as the DAA’s and our own opt-out channel.

2. Compliance

We are an active member of local trade associations in the countries where we conduct business and comply with all self-regulatory guidelines and local laws. For information regarding Australia Privacy Policy, please click here.

Some of the service providers are located outside of Australia, including locations of our related bodies corporate:  United States , Brazil, Canada, France, Germany, New Zealand, China, Japan, Singapore, Poland and United Kingdom; It may be necessary to disclose the data we entrusted  to those service providers for the purposes listed below. Prior to the transfer, Liveramp requires contractual confirmation from data controller thereby ensuring the data subjects have been provided with proper notice regarding how their personal data will be used. LiveRamp shall take reasonable steps to ensure that the overseas recipient has appropriate measures in place to protect the data. For more information regarding Privacy Shield and transfers of data from the EEA to the USA, please click here.

3. Ethical relationships

We conduct our relationships with clients and partners in an ethical and professional manner.

4. Awareness

We are committed to educating our clients, our associates and the industry about the issues, guidelines and laws surrounding consumer privacy issues.

5. Accuracy

We maintain strict quality control procedures to ensure our services are as accurate as possible.

6. Security

We maintain strict security policies and procedures. See our Data Security Handout for details.

7. Consumer value

We offer services that create value for consumers, including lower prices, greater access, and better interactions with brands.

Read our policies

LiveRamp Service Privacy Policy
How we handle data within our database

Our Web Privacy Policy
How we handle data on this website