The next two years are going to be incredibly exciting for the adtech industry, with the ecosystem having an enormous opportunity to build a new infrastructure and to transition away from the third-party cookies to something much better.
Nine’s Director of Advertising and Data Products, Ben Campbell, and Sydney Head of Digital at UM Australia, Gemma Beeley talk about how brands will need to change their strategies when third-party cookies begin to disappear and the changes this this will bring to planning, buying and measuring digital campaigns.
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