The next two years are going to be incredibly exciting for the adtech industry, with the ecosystem having an enormous opportunity to build a new infrastructure and to transition away from the third-party cookies to something much better.
LiveRamp’s Travis Clinger, VP Global Strategy and Partnerships was recently in Sydney for the Which-50 panel event entitled ‘Online Identity in a Cookieless World’, joining leading industry experts from Nine, Amobee, Index Exchange and UM Australia. This first video in the series provides insights on how, in this new era of collaboration across independent tech companies, we can transform identity and ensure better monetisation opportunities for publishers and marketers, all while improving consumer privacy and online experience.
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