Three predictions for digital marketing in 2019

December 16, 2018 LiveRamp Data Onboarding, Identity Resolution, people-based marketing, Targeting

The marketing ecosystem has evolved over this year especially with tighter global and local regulations such as GDPR, and the recent Australian Competition and Consumer Commission’s Digital Platforms Inquiry launching recommendations to reduce the market power of Internet giants. Amidst these changes, what remains unchanged is how marketers continue to create better customer experiences …

Innovative Ways to Use Data For Your Holiday Campaigns

November 15, 2018 LiveRamp Data Store

It’s no surprise that the holidays are a challenging time to earn the attention of consumers. What may not be as obvious is that you can use data to help you cut through the clutter and win shoppers’ all-important holiday dollars. Even though Black Friday is just around the corner, it’s never too late …

Partner Spotlight: 5 Questions with Factual JAPAC Managing Director Chris Pattinson

November 5, 2018 LiveRamp Data Store, Partner Spotlight

For this post, we sat down with the JAPAC Managing Director of Factual, Chris Pattinson, to discuss the power of data-driven marketing and how it drives better performance. Factual is a LiveRamp partner; its data is available through the IdentityLink™ data store feature.

1. How is the data-driven ad landscape in Australia shaping up against counterparts …

How To Approach Data-Driven Marketing: Experian Partner Spotlight Q&A

October 23, 2018 LiveRamp Data Store, Partner Spotlight

We recently interviewed Ben Moreau, director for strategy and innovation at Experian Asia Pacific to discuss the power of data-driven marketing and how it drives the effectiveness of a marketing campaign. Experian is a LiveRamp partner, its data is available through the IdentityLink™ Data Store feature.

1. Why do you think data-driven marketing is important?

If …

LiveRamp Australia New Partnership Roundup: Factual, Greater Data, and Eight Dragons Digital

October 17, 2018 Janice Lu Data Store, Partner Announcement

Our strength is in our partnerships. Not only are we constantly adding new platforms, data providers, and publishers to our people-based marketing family, but we’re also deepening and evolving existing relationships to bring you new people-based solutions.

That’s why we’re excited to bring you a roundup of some of our newest partners and new features of our …