It’s no surprise that the holidays are a challenging time to earn the attention of consumers. What may not be as obvious is that you can use data to help you cut through the clutter and win shoppers’ all-important holiday dollars. Even though Black Friday is just around the corner, it’s never too late …

For this post, we sat down with the JAPAC Managing Director of Factual, Chris Pattinson, to discuss the power of data-driven marketing and how it drives better performance. Factual is a LiveRamp partner; its data is available through the IdentityLink™ data store feature.

1. How is the data-driven ad landscape in Australia shaping up against counterparts …

We recently interviewed Ben Moreau, director for strategy and innovation at Experian Asia Pacific to discuss the power of data-driven marketing and how it drives the effectiveness of a marketing campaign. Experian is a LiveRamp partner, its data is available through the IdentityLink™ Data Store feature.

1. Why do you think data-driven marketing is important?

If …

Our strength is in our partnerships. Not only are we constantly adding new platforms, data providers, and publishers to our people-based marketing family, but we’re also deepening and evolving existing relationships to bring you new people-based solutions.

That’s why we’re excited to bring you a roundup of some of our newest partners and new features of our …

Today, LiveRamp launches IdentityLink™ Data Store in Asia Pacific. Australia and Japan are the first two markets to go live with the new feature, fuelling the company’s regional expansion strategy.

The IdentityLink™ Data Store is a newly-launched feature on the IdentityLink™ platform and is the gateway to any data you need with just one contract. It is …