LiveRamp  |  February 23, 2020

No, third-party cookies going away is not fine. Let’s stop pretending it is and get to work.
Addressability,  Attribution,  Data & Analytics,  Data Ethics,  Data Monetization,  Data Onboarding,  Identity Resolution,  People-based Marketing,  Publishers,  Search,  Segmentation,  Targeting

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LiveRamp  |  January 21, 2020
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Addressability,  Identity Resolution,  Marketing,  People-based Marketing,  Personalisation,  Targeting
AdTech and MarTech: The trends that defined 2019 and those that will shape 2020
LiveRamp  |  November 13, 2019
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Data & Analytics,  Data Onboarding,  Identity Resolution,  Marketing,  Segmentation,  Targeting
Lessons in audience targeting with data from Uber, Walmart and 20th Century Fox
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LiveRamp  |  March 1, 2020
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Addressability,  Authenticated Traffic Solution
Identity on the ‘new’ open internet for consumers, publishers, and marketers
LiveRamp  |  February 23, 2020
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Addressability,  Attribution,  Data & Analytics,  Data Ethics,  Data Monetization,  Data Onboarding,  Identity Resolution,  People-based Marketing,  Publishers,  Search,  Segmentation,  Targeting
No, third-party cookies going away is not fine. Let’s stop pretending it is and get to work.
LiveRamp  |  January 28, 2020
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Data Ethics
Why Every Day is Data Privacy Day
LiveRamp  |  January 21, 2020
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Addressability,  Identity Resolution,  Marketing,  People-based Marketing,  Personalisation,  Targeting
AdTech and MarTech: The trends that defined 2019 and those that will shape 2020
LiveRamp  |  January 16, 2020
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Addressability,  Attribution,  Data Ethics,  Data Monetization,  Identity Resolution,  Marketing,  People-based Marketing,  Publishers,  Targeting
Connections Without Cookies Is the Future of the Open Web
LiveRamp  |  December 12, 2019
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Closed-Loop Measurement,  Data Onboarding,  Data Store,  Identity Resolution,  Measurement,  People-based Marketing,  Targeting
Gain Competitive Advantage Being Second-Party Data Ready

 
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Martin Wallace  |  December 5, 2019
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Attribution,  Challenges,  Marketing,  People-based Marketing,  Targeting
Programmatic Advertising Considerations: What Do Marketers Need To Know?
LiveRamp  |  November 26, 2019
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Data & Analytics,  People-based Marketing,  Segmentation,  Targeting
How People-Based Marketing is Unlocked with First-Party Data on carsales
LiveRamp  |  November 13, 2019
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Data & Analytics,  Data Onboarding,  Identity Resolution,  Marketing,  Segmentation,  Targeting
Lessons in audience targeting with data from Uber, Walmart and 20th Century Fox
LiveRamp  |  November 13, 2019
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Data & Analytics,  Identity Resolution,  Marketing,  People-based Marketing,  Personalisation,  Segmentation,  Targeting
What Uber teaches brands about when, and when not to target customers
LiveRamp  |  May 21, 2019
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Data Onboarding,  Identity Resolution,  Measurement,  People-based Marketing
Five Steps to effective A/B Testing
LiveRamp  |  May 15, 2019
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Closed-Loop Measurement,  Data Onboarding,  Identity Resolution,  Measurement
What is Closed-Loop Measurement?
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