Marketing
LiveRamp helps you build the foundation for an infinite number of superior customer experiences with cleaner datasets and campaign activation and measurement.
Enable omnichannel marketing
Create targeted, people-based campaigns by leveraging LiveRamp’s unique identifier and a thriving ecosystem of over 600 destinations.
- Safely onboard first-party data to SSPs, DSPs and beyond with entity-encoded RampID
- Reach custom audiences across the open internet as well as within walled gardens
- Make every ad impression addressable and accountable with LiveRamp’s TV platform
Quantify business outcomes
Prove the value of your media by measuring offline and online business outcomes, including product sales, application installs and web visits.
- Analyse corresponding offline transaction data to improve digital campaign attribution.
- Connect cross-screen data to accurately measure ROI through reach and frequency, closed-loop measurement and more.
- Test out new TV currencies powered by dynamic metrics.
Discover solutions to
do more with data
Cross-Channel Measurement
Safely connect cross-screen data to accurately measure ROI through reach and frequency, closed-loop measurement, collaborative analytics, plus other advanced applications.
Authenticated Traffic Solution
Reach authenticated audiences at scale across browsers, apps, and CTV.
Partner Directory
Accelerate time-to-value with the largest global network of media activation platforms.
Solutions built for your needs
