Back to Blog

Memo to Clients on Business Realignment From Acxiom Australia to LiveRamp Australia

  • 2 min read

Globally, Acxiom® (Nasdaq: ACXM) is organized into two Business Units – Acxiom Marketing Solutions and LiveRamp. About a year ago, we embarked on a new business strategy here in Australia and decided to focus the Acxiom business purely on LiveRamp products and services, in order to best serve our clients’ needs.

Today, we are delighted to complete the realignment process of Acxiom Australia by announcing the extension of the LiveRamp brand and IdentityLink™, our identity resolution service, to Australia.

We have spent the past year focusing all of our efforts on the development of the Australian LiveRamp products and services for both local and global brands, publishers, agencies, platforms and data providers.

LiveRamp is the leading provider of omnichannel identity resolution, connecting more than 500 digital marketing platforms and data providers to eliminate data silos and improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love. LiveRamp has quickly scaled beyond the United States, active in the UK, France, and now, Australia. As we now transition the Australian business our sights are firmly set on achieving the same levels of success in our other markets. We are looking forward to empowering our clients to harness the benefits of people-based marketing, and as a result, better serving the evolving needs of the consumer.

We want to say thank you for your support of Acxiom Australia and we are delighted to welcome you to LiveRamp Australia. To learn more about LiveRamp’s IdentityLink service, please continue to our homepage or download our ebook by clicking here.