Advertising should be built on trusted relationships, and we are more interdependent than ever to make that happen. The present and future of digital advertising needs to be based on building stronger relationships between brands, publishers and individuals. The transformation of the advertising industry cannot happen without the cooperation of everyone.
As the advertising industry puts cookies in the rearview mirror, we need to establish what is required for us to succeed and the principles we want this new system to be based on. We put together this infographic on the five things needed to rewrite the rules of engagement that was featured in our “Addressability in a Cookieless World: Reestablishing Trust in the Ecosystem” e-book.