Omni Hotels & Resorts Improves Advertising Effectiveness by 4x Through Data Collaboration
Hospitality leader drives relevant advertising to their customers by leveraging its first-party data in a privacy-first manner with Display & Video 360’s PAIR.
British Gas partner with LiveRamp to add 10% incremental value across digital media
British Gas and LiveRamp work in partnership to deliver incremental business performance through improved creative relevance and suppressing existing customers from customer acquisition programs.