EMARKETER Analyst Report: GenAI in Advertising

How GenAI Is Shaping Advertising – and Brands’ Approach to It

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Generative AI (genAI) is the latest tool that advertisers are using to transform brands and create better shopping experiences. More than 60% of advertisers use genAI for creative production, and many are taking advantage of genAI capabilities to better understand campaign data. As genAI adoption grows, what new use cases will marketers explore?

Download the “GenAI in Advertising” report from EMARKETER and LiveRamp to:

Understand the current genAI landscape and leading use cases
Learn how genAI can help you generate new creative content for personalised product discovery
Leverage genAI tools to reimagine your commerce experience with tech-enabled shopping