LiveRamp’s identity resolution transforms consumer data from every touchpoint into meaningful deterministic person-based identifiers. Our identity graph provides enterprise-level identity resolution with accuracy, reach, privacy, flexibility and scale, enabling sophisticated, data-driven customer acquisition and retention strategies.
Identity Graph
Our identity resolution is built from two complementary graphs combining offline data and online data, providing the highest level of accuracy while still being privacy compliant.
A one-way, de-identification process uses ethically sourced offline data sources and connects online touchpoints based on current and historic online customer data—powering accuracy and the deterministic reach of our identity graph.
Identity Graph
LiveRamp technology for offline data gives brands and platforms the ability to connect and update what they know about consumers to deliver better customer experiences, all in a privacy-safe way.
Our identity graph associates device IDs, cookie IDs and other online customer IDs from premium publishers, platforms, or data providers around an IdentityLink—a single person-based identifier. This allows marketers to perform the personalised segmentation, targeting and measurement use cases that require a consistent view of the consumer.
LiveRamp enables them to actually use their segmentation data with their audiences to communicate and engage. And that’s the really exciting part. There’s not going to be fragmented messaging or inconsistent messaging. It will be consistently targeted and personalised across every single touchpoint in the customer’s journey.
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