Best-in-Class Identity Resolution

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Accurately link data

LiveRamp’s identity resolution transforms consumer data from every touchpoint into meaningful deterministic person-based identifiers. Our identity graph provides enterprise-level identity resolution with accuracy, reach, privacy, flexibility and scale, enabling sophisticated, data-driven customer acquisition and retention strategies.

Identity Graph
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Graphs hard at work

Our identity resolution is built from two complementary graphs combining offline data and online data, providing the highest level of accuracy while still being privacy compliant.

A one-way, de-identification process uses ethically sourced offline data sources and connects online touchpoints based on current and historic online customer data—powering accuracy and the deterministic reach of our identity graph.

Identity Graph

 

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Stay current

LiveRamp technology for offline data gives brands and platforms the ability to connect and update what they know about consumers to deliver better customer experiences, all in a privacy-safe way.

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IdentityLink

Our identity graph associates device IDs, cookie IDs and other online customer IDs from premium publishers, platforms, or data providers around an IdentityLink—a single person-based identifier. This allows marketers to perform the personalised segmentation, targeting and measurement use cases that require a consistent view of the consumer.

Want to find out how identity works for your business?

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