What Is Interoperability? Interoperability states that in order to be useful, software and systems need to work together to have compatible formats—different systems, devices, applications, and/or products should have the ability to connect and communicate in a coordinated way. If “interoperability” sounds like tech jargon, it’s because it is. The term was coined as a […]
Everyone’s talking about people-based marketing these days. On the surface, it does seem like quite a simple and rather obvious concept to grasp – it’s all about people, and how we can harness data to deliberately reach the right audiences. However, this simple concept may not be so simple in practice. The unfortunate reality is […]
If you want to understand big data marketing, then consider ‘normal’ marketing to be jumbled mess without analytical data. Marketers need relevant information to develop the company’s marketing strategy. The tools they use are market research, target group analyses, statistics, consumer behaviour analyses or competitors’ results. The web has allowed access to an infinite amount […]
What is a Demand-Side Platform (DSP)? A demand-side platform (DSP) automates the buying of display, video, mobile, and search ads for you. Demand-side platforms use algorithms to group all the rates of various networks together on a single platform, and is the control centre that allows you to buy media that’s sold programmatically (which is […]
