As publishers, marketers, and the rest of the ecosystem navigate third-party signal loss – including third-party cookie deprecation, moving away from IP addresses, and other shifts – our focus naturally shifts to how we can mitigate these changes and build enduring addressability. What may go unappreciated by all sides at this point is that these […]
At LiveRamp, we have been powering and leading innovation in the martech ecosystem since the earliest days of digital. We have seen the ebb and flow of DMPs, DSPs, and SSPs, and we have helped our clients connect with their audience and measure media performance while adapting to the rise of walled gardens, mobile devices, […]
When implementing Facebook campaigns, marketers are often limited in their targeting choices by Facebook’s native targeting. This includes age, interests, relationship status and location. However, first-party data is often not enough to build a fully realised understanding of who your consumers are. Third-party data, being data collected outside the platform, can enrich a campaign and […]
On Feb. 16, 2022, Google announced a multi-year initiative to expand its Privacy Sandbox to Android, with the goal of introducing new, more private advertising solutions. Specifically, these solutions will operate without unauthenticated cross-app identifiers, including the Android Advertising ID (AAID), and will limit sharing of user data with third parties. They’re also exploring technologies […]
In order to prevent a repeat of GDPR and the losses incurred after cookie policy changes in Safari and Firefox, publishers need to take action now. It seems that whenever GDPR is brought up at events, there’s a notable, collective shifting in seats, usually accompanied by tight, tense laughter. Ask if people were ready for […]
We’re just over halfway through 2020—an unprecedented year, to say the least. Companies have had to shift spending, rightsize expectations, and pivot their businesses in ways they could not have predicted. They have become even more reliant on data and analytics to guide major decisions, exposing intelligence gaps that require the right teams, data, and […]
For those not familiar with IDFA, it’s Apple’s specific acronym for what the industry calls mobile IDs. On Android, they are known as AAID. Mobile device manufacturers provide these device identifiers for each mobile device they make, and they are used by publishers to monetise their apps and by advertisers to reach users. So what […]
Data collaboration may well be the key concept for marketers in 2023. As data protection laws proliferate and big tech’s attitude to privacy changes with cookie depreciation well underway, marketers face an ever-evolving challenge in managing data, targeting audiences, activating media and measuring effectiveness. The industry has responded by offering brands a new solution to […]
What is a Demand-Side Platform (DSP)? A demand-side platform (DSP) automates the buying of display, video, mobile, and search ads for you. Demand-side platforms use algorithms to group all the rates of various networks together on a single platform, and is the control centre that allows you to buy media that’s sold programmatically (which is […]
Apple released iOS 14.5 into the wild yesterday—an event we’ve been preparing for since Apple’s Worldwide Developer Conference (WWDC) in June 2020. Now, all iOS 14.5 users will be required to give permission for apps to track and share their Identifier for Advertiser (IDFA)—Apple’s mobile ID. Travis Clinger, Senior Vice President of Addressability and Ecosystem […]
