We are proud to launch LiveRamp’s new brand identity and introduce a more modern approach that reflects the company we are today, and our role as a trusted partner. By combining elements of energy, dynamism and simplicity, LiveRamp’s brand now visually communicates what we do for our clients every day. With LiveRamp, data can do more. […]
Data is a powerful tool for business growth across every industry. Marketing leaders from companies of all sizes must leverage data to make informed decisions, optimise operations, and grow their business. Yet, most companies are not taking full advantage of data collaboration, missing out on its potential to drive their business forward. A 2024 study commissioned […]
The cornerstones of LiveRamp’s products are accuracy, efficiency, and speed, which requires our solutions to be capable of scaling massive quantities of data. Our customers rely on real-time data analysis to measure the reach of advertising campaigns, and this often involves calculating the cardinality of datasets with tens of millions of users or stacking intersections […]
The overall advantages of using machines to make purchasing decisions on advertising impressions are undeniable. In fact, over the last few years, programmatic advertising has evolved to become the preeminent way brands/ their agencies buy display. And, as we see programmatic achieving positive results just as well for brand marketing as for direct response – programmatic […]
Financial services marketers are facing a tidal wave of challenges. Not only are consumer expectations continually on the rise, but we are truly at a historic crossroads for the advertising ecosystem. As LiveRamp’s CEO Scott Howe recently shared, “We are on the verge of rebuilding the digital advertising ecosystem from one built around the third-party cookie […]
Google’s announcement made a lot of noise the other week, and with a week’s perspective, we can start to distill the real effect of the announcement vs. the noise. We’ve had a chance to hold many conversations with publishers, partners, marketers, and Google. There are five significant clarifications that are helpful: 1. Chrome is not […]
Our clients know that consumer data protection is a cornerstone for LiveRamp, and is truly foundational for our vision of a free and open internet. To create durable solutions for consumers, publishers and brands, we’re committed to understanding and anticipating the evolving regulatory landscape around these important data protections. As we close the chapter on […]
Six years ago, we had a transformative meeting with Carrefour, a leading global retailer. Carrefour leadership spanning marketing, data, technology, and analytics came to us with an intriguing idea that wouldn’t just improve their marketing and market position, it would vault them into next-generation retailer status. To Carrefour, it wasn’t enough to understand their own […]
Today, we are proud to announce that we have grown independent and no longer an Acxiom Company. LiveRamp is now a fully independent, public SaaS company (NYSE: RAMP) ready to take our commitment to customers and partners to the next level. What does this mean for our customers and partners in Australia? LiveRamp will emerge […]
Welcome to the perennial challenge of measuring marketing impact. As marketers, we have always strived to figure out which activities lead to revenue and which channels bear the strongest influence. The problem is, with an ever-increasing pool of touch points in a typical purchase journey, how do you make sure each one gets the credit […]
