After years of over-reliance on third-party cookies, their impending demise has forced brands and publishers to reassess the ways in which they reach consumers. As a result, more emphasis has been placed on verified and authenticated first-party data as a means to open up new ways of working. This presents an opportunity for publishers to […]
In a world where consumers expect higher quality buying experiences, how can brands balance personalisation and privacy? While consumers look for seamless omnichannel experiences, they also desire control of their data. New privacy regulations rolling out in 2023 will protect consumers’ control of their data, and it’s important that brands internalise and get comfortable with […]
