LiveRamp’s Authenticated Traffic Solution can now be connected with Snap’s Conversions API (CAPI), helping marketers measure and improve campaign performance while increasing return on advertising investment. This new integration of LiveRamp’s Authenticated Traffic Solution and CAPI enables marketers to optimise Snapchat campaign performance without the need for third-party signals while protecting consumer data. Marketers working […]
Last week, Google once again caused quite a stir in the advertising ecosystem. What they announced was nothing new—but a strong reminder that cookie deprecation is real, and with change coming, the time to take action is now. Let’s be very clear—the end of the third-party cookie is going to have a major effect on […]
As we enter the heart of upfront season, TV’s constant change continues unabated. Just within the last few months, we have seen the emergence of new platforms (with no “fasting” for FASTs) for the industry to take into consideration, as well as more updates in the cross-screen measurement conversation. In order to take advantage of […]
After years of over-reliance on third-party cookies, their impending demise has forced brands and publishers to reassess the ways in which they reach consumers. As a result, more emphasis has been placed on verified and authenticated first-party data as a means to open up new ways of working. This presents an opportunity for publishers to […]
The next two years are going to be incredibly exciting for the adtech industry, with the ecosystem having an enormous opportunity to build a new infrastructure and to transition away from the third-party cookies to something much better. LiveRamp’s Travis Clinger, VP Global Strategy and Partnerships was recently in Sydney for the Which-50 panel event […]
The past year saw us bear witness to an array of major milestones and announcements in the adtech and martech industries, including the Australian Competition and Consumer Commission’s Digital Platforms Inquiry report, the commencement of Open Banking, and Facebook cutting off third-party data access to advertisers. The impact of these announcements percolated through the year […]
Retail media continues to grow rapidly, with GroupM forecasting that it will grow 9.9% in 2023, and surpass television’s share of advertising by 2028. With many retailers enabling their owned-and-operated inventory, open web publishers must be creative to capture their share of growth driven by retail media networks. Retail media should be an enormous opportunity […]
With Google having announced plans to phase out support for third-party cookies in Chrome within the next two years, there is a conversation in the market around how marketers and the adtech industry can find ways to identify and connect with customers. LiveRamp recently hosted an industry panel session, in collaboration with Which-50 to discuss […]
If you’re in the advertising industry, you’ve heard about the rise of retail media networks. Retailers are expanding their sphere of influence, diversifying revenue streams, and transforming the ability to reach new and valuable audiences. According to a recent eMarketer report, after almost 50% growth in e-commerce channel ad spending during 2020, advertisers increased those allocations by […]
