DMP stands for “Data Management Platform.” That pretty much says it all: it is a platform that manages data. But you’re probably still wondering how exactly this type of platform can help you. According to Digiday, “In simple terms, a DMP is a data warehouse, a piece of software that sucks up, sorts, and houses information […]
If you want to understand big data marketing, then consider ‘normal’ marketing to be jumbled mess without analytical data. Marketers need relevant information to develop the company’s marketing strategy. The tools they use are market research, target group analyses, statistics, consumer behaviour analyses or competitors’ results. The web has allowed access to an infinite amount […]
It’s safe to say that eight months ago, no one could have predicted what 2020 had in store, both in terms of the macroeconomic climate and the digital advertising industry. Mere months into the year we were faced with a global pandemic and worsening recession. What’s more, the impending deprecation of third-party cookies and increasing […]
This year’s International Data Privacy Day is the first of the 2020s. In the last decade, this event has provided an excellent service, prompting many to update their privacy settings, change their passwords, or back up their security software. Today, Data Privacy Day is not only a good reminder for individuals and businesses to review their privacy […]
The marketing ecosystem has evolved over this year especially with tighter global and local regulations such as GDPR, and the recent Australian Competition and Consumer Commission’s Digital Platforms Inquiry launching recommendations to reduce the market power of Internet giants. Amidst these changes, what remains unchanged is how marketers continue to create better customer experiences and […]
Marketing addressability tactics have a choice: adapt to an increasingly cookieless world or perish. As third-party cookies crumble, it’s fallen on marketers to leverage other data types (namely first- and second-party) through reliable and secure data sources. That’s why connected, collaborative and consented consumer data is at a premium. It’s why trust-based data partnerships are […]
New marketing channels and technologies pop up all the time, with growing volumes of information and data coming at us from all directions. Being a modern marketer today means having to handle, analyse and act on information from dozens of disparate sources, systems and channel. However, up until now one crucial piece has been largely […]
Establishes the industry’s only interoperable platform for data collaboration across all clouds and walled gardens For the first time, companies will have one, simple platform to measure campaigns across all programmatic and media channels as well as walled gardens, including Amazon, Google, and Facebook, and connect data seamlessly across clouds, warehouses, and clean rooms, including […]
By Christopher Blok, Enterprise Sales, ANZ at LiveRamp Recently, there has been an increasing level of consumer confusion and distrust about how data is collected and used by publishers, marketers, and brands. This is because we, as a collective industry, have not been transparent enough. While third-party cookies have long been the backbone of the […]
We recently interviewed Ben Moreau, director for strategy and innovation at Experian Asia Pacific to discuss the power of data-driven marketing and how it drives the effectiveness of a marketing campaign. Experian is a LiveRamp partner, its data is available through the IdentityLink™ Data Marketplace feature. 1. Why do you think data-driven marketing is important? […]
