LiveRamp joined global advertising leaders at Cannes Lions to share which advertising strategies and best practices are driving businesses forward. Is anywhere more inspiring to plan and envision the future of advertising than Cannes Lions? Energy, innovation (and the delightful French Riviera sunshine) radiated from the banks of the Croisette last week, creating the perfect […]
We hear this question often: “How can I make the most of my data and keep it safe?” To answer it, customers have to consider the type of data, how it was collected, where it is stored, what was communicated to consumers, and what data can leave your enterprise. These are difficult areas to navigate […]
On the 15th of January 2020, Google announced that within two years, Chrome will end support for third-party cookies. This long-anticipated news offers clarity about the future for individuals, publishers, and marketers who connect on the open web. While serving as the legacy foundation of the modern digital ecosystem, cookie-based identity has many problems: Individuals need better […]
Data is a double-edged sword. It is the key to unlocking innovation. It has also become one of the biggest obstacles to business transformation and customer experience excellence. This is due to the exponential growth of data where it is siloed, scattered and probably even copied everywhere else. This is data fragmentation taking place and […]
In recent years, walled garden platforms have become dominant forces in digital advertising, boasting massive user bases and advanced targeting capabilities. However, these closed ecosystems also present challenges for marketers, from limited data transparency to higher ad costs. The ongoing deprecation of third-party cookies makes navigating walled gardens even more critical. In this article, we’ll explore walled […]
Data is a powerful tool for business growth across every industry. Marketing leaders from companies of all sizes must leverage data to make informed decisions, optimise operations, and grow their business. Yet, most companies are not taking full advantage of data collaboration, missing out on its potential to drive their business forward. A 2024 study commissioned […]
At LiveRamp, we have been powering and leading innovation in the martech ecosystem since the earliest days of digital. We have seen the ebb and flow of DMPs, DSPs, and SSPs, and we have helped our clients connect with their audience and measure media performance while adapting to the rise of walled gardens, mobile devices, […]
What Is Interoperability? Interoperability states that in order to be useful, software and systems need to work together to have compatible formats—different systems, devices, applications, and/or products should have the ability to connect and communicate in a coordinated way. If “interoperability” sounds like tech jargon, it’s because it is. The term was coined as a […]
For this post, we sat down with the JAPAC Managing Director of Factual, Chris Pattinson, to discuss the power of data-driven marketing and how it drives better performance. Factual is a LiveRamp partner; its data is available through the IdentityLink™ data marketplace feature. 1. How is the data-driven ad landscape in Australia shaping up against counterparts […]
We’re now closer than ever to the end of the third-party cookie, and in March we expect to see AppTrackingTransparency (ATT) rollout as well, changing the way mobile in-app inventory is made addressable. As a marketer or a publisher, you’ve likely been inundated with solutions for a post-cookie world and the fact is, you need […]
